Why Facebook is the best social media plastform to get at least 50% more clients
Hugo Cruz - Facebook Marketer, Video Producer, Ghostwriter
2/25/20253 min read
Hey There!
When it comes to getting new clients, pool contractors can’t afford to waste time on platforms that don’t work.
Facebook isn’t just another social media site—it’s a powerful business tool that, when used right, can increase your client base by at least 50%. Why? Because Facebook combines visual appeal, audience targeting, and client psychology in a way no other platform does. Let me tell you how:
1. Client Psychology: Why Facebook Works
Humans are wired to respond to beauty and trust what looks good. This isn’t just a theory—it’s a psychological principle called the Halo Effect.
✅ The Halo Effect: People assume that if something looks good, it must also be high quality. That’s why first impressions matter—a visually appealing Facebook page immediately makes potential clients trust you more.
✅ We Reward Beauty: Over centuries of evolution, humans have learned to associate visually appealing things with value. The same applies to your Facebook presence—stunning pool images, clean designs, and engaging posts build trust instantly. This is why art is one of the most profitable businesses in the world, google "milllonaire artwork" and check it there.
✅ Better Visuals = More Clients: If your Facebook page looks professional and high-end, clients will assume your pools are too. A well-designed ad or post can convince people before they even speak to you.
2. Pool Construction Is Highly Aesthetic
A pool is not just about functionality—it’s about design, luxury, and lifestyle. Clients want pools that enhance their property, and that means aesthetics play a huge role in their decision-making.
✅ Clients Care About More Than Just Materials – They want a pool that looks beautiful in their backyard, not just one that works.
✅ Your Perceived Value Matters – If your Facebook page, website, and branding look cheap, clients will assume your work is too. But if your online presence is high-quality, clean, and visually engaging, you’ll attract higher-paying clients who trust your work.
✅ First Impressions Are Everything – Clients make decisions fast. If they land on your Facebook page and see outdated images, inconsistent branding, or no engaging content, they’ll leave. A high-quality Facebook presence makes them stay.
✅ Facebook Ads Let You Show, Not Just Tell – A Facebook Ad allows you to display the beauty of your work with an image and a few powerful words. This grabs attention, builds desire, and makes clients reach out to you.
3. The Right Clients Are on Facebook
The key to marketing is reaching the right people, at the right time, in the right place. For pool contractors, Facebook is that place. Here’s why:
✅ Your Target Audience Is Here – Most pool buyers are between 45-75 years old—and guess what? They’re on Facebook. While younger people are on Instagram and TikTok, your paying customers are scrolling Facebook.
✅ Facebook Captures People Already Looking for a Pool Contractor – Many users who click on Facebook ads have already researched pool contractors but haven’t made a decision yet. Your ad can be the final push they need.
✅ Facebook Ads Work Best When Done Right – Running a Facebook Ad without a strategy can waste money, but with the right team behind you (like PresentiAds), you can get quality leads at a fraction of the cost of traditional advertising.
Facebook is a tool, it´s results depend on who uses it
If you’re not using Facebook to its full potential, you’re leaving money on the table.
Facebook gives pool contractors the perfect platform to showcase their work, target the right clients, and build trust at first glance. And with the right ads, you can increase your leads by at least 50%—if not more.
If in the end it seems like a lot of work, you might want to consider hiring a company like PresentiAds, we are specialized on getting results for you at a results driven approach.